LOWA is a Proud Partner of the US Biathlon Team
LOWA Boots is proud to have been the official footwear supplier to the US Biathlon Team since 2018, and wishes the Team the very best of luck this season! But you may wonder why an outdoor footwear company would sponsor skiers when they don’t produce ski boots. It’s simple. Biathletes don’t just perform on snow. They train and travel 12 months a year and LOWA excels in year-round products for all climates. On another level, LOWA is able to support a responsible shooting sport that aligns with their hunting and tactical business. “We are not in the gun business,” comments LOWA GM Peter Sachs. “We do, however, sell boots and shoes to a large spectrum of military, law enforcement, hunters and other responsible gun owners and users. Our involvement with Biathlon is a way for LOWA to show support for safe and responsible firearm use.”
Since 1923, LOWA’s European-crafted outdoor footwear has been the choice of adventurers worldwide, setting the standard for quality, innovation, fit and responsible manufacturing. From its roots as the village cobbler in Bavaria to its current position as a global brand, LOWA’s mission has remained rock-solid: to build extraordinarily comfortable and durable footwear, and to do so while treating people and the planet with respect. Today, LOWA’s product line of outdoor boots and shoes ranges from mountaineering boots destined for the world’s highest peaks, to trekking, hiking and hunting boots, to the lightweight outdoor shoes and cold weather boots worn by the US Biathlon team’s athletes and coaches when they’re not on skis.