Why our Female Ambassadors Inspire Us

lowa ambassadors sunny stroeer, alex garcia, lanny barnes, lisa ballard

Top left, clockwise: Sunny Stroeer, Alex Garcia, Lisa Ballard, Lanny Barnes.

In recognition of Women’s History Month, we’d like to take a moment to show some love for the incredible women on our LOWA Ambassador team. From achieving Fastest Known Times to running the Four Deserts Ultras to breaking down barriers for women in mountaineering, our LOWA women ambassadors always inspire us with their determination, creativity, positive attitudes and their discipline to go after big goals. 

Sunny Stroeer

Endurance Athlete, AWExpeditions Founder & Leader, Co-owner of Dreamlands Safari Tours, Executive Director of the Summit Scholarship Foundation

Sunny dreams big and is fearless.  This month, Sunny is competing in her third Iditarod Trail International, this time on a fat bike. Upon completion, she will have raced across the Alaskan wilderness by ski, foot and bike – all in her LOWAs!

Alexandra Garcia 

Engineer/Project Manager

Alex has a deep passion for equity and inclusion in outdoor spaces. She embraces difficult pursuits and chooses unconventional ways to train for endurance feats. From growing up at sea level in Puerto Rico, to becoming a fierce high altitude mountain athlete, Alex is a resilient force to be reckoned with. 

Lanny Barnes 

Professional Shooter; Firearms Instructor; Professional Artist

Lanny is a three-time Olympic athlete in Biathlon who has translated her passions into a new discipline as a shooting instructor and competitor. She excels in all she touches not only because she is talented, but also because she is disciplined and relentlessly positive.

Lisa Ballard 

Freelance Writer / Photographer; Professional Skier

Lisa is the ultimate renaissance woman. She’s out there winning Masters ski championships, writing hiking guide books, leading women’s ski clinics, capturing award-winning photos, bagging peaks and hunting big game.  She is truly living life to the fullest.  


LOWA Ambassadors: Beth goralski, Alli Roskelley, Cyndi Wyatt, Beth Whitman

Top left, clockwise: Beth Goralski, Alli Roskelley, Beth Whitman, Cyndi Wyatt.

Beth Goralski 

GIS Specialist

Spider Woman. That's what comes to mind if you ever get a chance to see Beth climb. She does not shy away from technical mixed and ice climbing, winning Ouray speed climbing competitions several times. GIS Specialist by day, elite climber by the weekend. 

Alli Roskelley 

Marketing Producer; Spin Instructor; Adventure Athlete

Alli is a joyful force. She is a model of resilience and the ability to bounce back from tragedy and human loss. If you are ever lucky enough to meet her, Alli's big, warm and engaging personality will envelop you.   

Cyndi Wyatt 

Endurance Athlete; Event Organizer; Marketing Professional

Cyndi’s mission is to introduce women to the joy of outdoor pursuits. She’s created running programs and events that challenge without competition, and that foster positive personal growth by showing women that they can push themselves harder than they ever thought possible.

Beth Whitman 

Traveler; Trekker & Ultra Runner; Author; Speaker

Her mantra is “Be Bold.” Through her travels and work engagements, she encourages women to be bold. Also, she doesn't shy away from new challenges each decade in her life. She took up running .. and then ultra's...in her 50's!